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Tampere Ambassador: Sunny Wong

Where are you from?
I am from Hong Kong SAR – a city that has long been a bridge between Eastern and Western.

What would you like to tell about yourself?
I have studied my business degree in Finland; went for exchange in Latvia, Singapore, and Australia; act as guest speakers in Central and Eastern Europe and travelled to 28 countries. It has been a marvelous experience to learn about other countries’ history and values. And Nordic values are particularly captivating for me. This has to be explained by my life story:

My birth place, Hong Kong, is no doubt an advanced economy; yet citizens’ well-being is sacrified. Based on the most recent happiness index, Hong Kong comes 76th which is disapprovingly low for a well-developed economy. We are sent to school at a real age and spent tons of time in tackling some of the homework that do not fit our age. The education system is exam-oriented with zero flexibility. Because of academic pressure, Youth suicide rate keep climbing up every year. Even if one is fortunate enough to get good grades, there is no clue on how to afford an appartment when there haven't been an increase in real wage for almost 20 years and the flat prizes has gone up for more than 15% last year. United Nation Investigators has commented that Hong Kong underprivileged citizens’ living environment is inhumane. Since I have done volunteer work and witnessed the poor living condition at a young age, my curiosity was piqued by this question – “How can an economy prevail without sacrificing the well-being of citizens?” In search of this answer, I decided to study in Finland.

What makes Tampere special for you?
Tampere has the best balance between city life and nature. One can reach the nature from less than 30 minutes’ walk from the central dynamic business environment (e.g. Pyynikki beach, Rauhaniemi beach, and Pispala can be reached within 15 minutes by bus). This is particularly valuable when nature and business place is always very far away in most of the cities.

Tell about your professional activities?
There are several projects that I have been working on and all of them serve the fundamental purpose – introducing Nordic value to Greater China Region.

Firstly, I strive to introduce Finnish lifestyle products to Greater China Region. I have formed a contractual partnership with FitWood Oy and I am preparing a market entry thesis for a design flagship store in Finland.

Secondly, I am a project worker for Workboost that aims at integrating foreign talents to Finnish workplace.

Thirdly, I am doing a journalism work with Vikes so as to have a better understanding of Nordic happiness and what Chinese citizens need.

What is your involvement in international activities?
My professional activities are basically all international in nature. And I am invited to talk about Chinese market and culture in a various occasion, for example, the 2018 Nordic Payment Summit, the annual conference at European Humanities University and tea houses at Czechia.

What is your mission as a Tampere Ambassador?
Pollutions, income gap, and social instability are escalating in most of the countries. General world citizens start to consider Nordic modal as one of the options. Tampere is considered as the best living place for Finns. I hope to help Tampere to take part in this spread of Nordic movement, particularly to Greater China Region!

What potential do you see for Tampere in the future?
I see Tampere as the Nordic Innovative Hub when companies can have their R&D department, producing department and back office – all in once at Tampere. Tampere is the only possible city where we have young and well-educated talents, affordable rent and comprehensive logistic structure.

Sunny Wong